store portfolio transformation includes the expansion of new Starbucks® Pickup stores in dense markets including New York City, Chicago, Seattle and San Francisco, and convenience-led enhancements such as curbside, drive-thru and walk up windows in suburban areas. “As we navigate through the COVID-19 crisis, we are accelerating our store transformation plans to address the realities of the current situation, while still providing a safe, familiar and convenient experience for our customers.” “Starbucks stores have always been known as the ’third place,’ a welcoming place outside of our home and work where we connect over a cup of coffee,” said Kevin Johnson, ceo, Starbucks. These store experiences are powered by the Starbucks® App which is integral to ordering and paying ahead as well as engaging the company’s 19.4 million Starbucks® Rewards members. Over the next 18 months, Starbucks will increase convenience-led formats in company-operated locations with drive-thru and curbside pickup options, as well as Starbucks® Pickup locations. These changes are accelerated due to a retail environment that has shifted because of COVID-19 and to meet the already evolving customer needs of convenience, connection and personalization offered through a digital experience. through the integration of the physical and digital customer experience. SEATTLE – Today, Starbucks announced plans to accelerate the transformation of its store portfolio in the U.S. Over the next 18 months, company to accelerate expansion of convenience-led formats such as Drive-Thru, mobile order only Starbucks Pickup and curbside pickup to meet changing customers behaviors.
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